The Handbook of Technology Management. Volume 2 Supply Chain Management, Marketing and Advertising, and Global Management

The Handbook of Technology Management. Volume 2 Supply Chain Management, Marketing and Advertising, and Global Management

Volume 2

Hardback (28 Jan 2010)

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Includes delivery to the United States

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Publisher's Synopsis

This comprehensive handbook provides coverage of core technology management topics including marketing, advertising and more.

Book information

ISBN: 9780470249482
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
Edition: Volume 2
DEWEY: 658
DEWEY edition: 22
Number of pages: 932
Weight: 2274g
Height: 286mm
Width: 224mm
Spine width: 49mm