Publisher's Synopsis
This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.
1st edition
Paperback (13 Nov 1999)
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This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.
ISBN: | 9780631200918 |
Publisher: | Wiley |
Imprint: | Wiley Blackwell |
Pub date: | 13 Nov 1999 |
Edition: | 1st edition |
Language: | English |
Number of pages: | 312 |
Weight: | 553g |
Height: | 248mm |
Width: | 174mm |
Spine width: | 20mm |