Publisher's Synopsis
Your goal is to become one of the highest-paid people in your profession and accelerate your sales career using the vital keys to success in sales. Fortunately, this is easier than you might think.
In this book, you'll have a detailed understanding of the customer's world from the customer's point of view. You'll learn that customers don't do dumb things on purpose; everything they do seems like a good idea to them at that time. It is only the salesperson's lack of understanding that makes the customer appear ignorant. The book concentrates on helping salespeople to understand selling situations from the customer's point of view. You'll learn specific solutions you can use to understand and overcome those common obstacles. The book concentrates on helping you get past those obstacles or "critical moments" when the success of the sales rests on your ability to do the right thing at the right time.
This book is all about cold calling, and how it is a very efficient method to make sure that businesses are running. If you are thinking of using this method to start boosting your sales, then you are making the right decision.
