Publisher's Synopsis
How do you motivate people to do great work? Its the quintessential question and there are 3 main ways you can go about it: 1. You can shift peoples attitudes and beliefs which takes a lot of effort 2. You can develop incentives and pay for performance which takes a lot of money 3. Or you can design the work to be inherently motivating which takes a lot of savvy This book shows you how to master #3 making work that motivates. Its the most desperately overlooked element of motivation, and the key to sustaining meaningful progress at work. What makes this book different is that it combines the best elements from three distinct elds into one practical, future-focused book: » motivation science » game design » agile management This book will show you how to take the best elements of motivation science and game design and apply them to shift motivational dynamics, unlock progress and make progress happen. In other words, its a literally a game changer.
