The Fortune Cookie Principle

The Fortune Cookie Principle The 20 Keys to a Great Brand Story and Why Your Business Needs One

Audio CD (13 Aug 2013)

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Publisher's Synopsis

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.

Book information

ISBN: 9798200627585
Publisher: Recorded Books, Inc.
Imprint: Gildan Media Corporation
Pub date:
Language: English
Weight: -1g
Height: 145mm
Width: 132mm
Spine width: 0mm