Publisher's Synopsis
The Florist's Manual is a comprehensive reference book for professional florists, written by William Scott and published in 1906. The book covers a wide range of topics related to the florist industry, including the cultivation and care of flowers and plants, the art of floral arrangement, and the business aspects of running a successful florist shop. The book is divided into several sections, each of which covers a different aspect of the florist's trade. The first section provides an overview of the history and development of the florist industry, while the second section focuses on the cultivation and care of flowers and plants. The third section covers the art of floral arrangement, including techniques for creating bouquets, wreaths, and other decorative arrangements. The fourth section deals with the business aspects of running a florist shop, including marketing and advertising strategies, pricing and inventory management, and customer service. The book is richly illustrated with photographs and drawings, and includes detailed descriptions and instructions for each topic covered. Overall, The Florist's Manual is an essential resource for anyone working in the florist industry, and a fascinating glimpse into the world of commercial floristry in the early 20th century.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
