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The Father of Spin

The Father of Spin Edward L. Bernays & The Birth of Public Relations

First Owl Books Edition

Paperback (01 Sep 2002)

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Publisher's Synopsis

Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.

Book information

ISBN: 9780805067897
Publisher: Henry Holt
Imprint: Henry Holt
Pub date:
Edition: First Owl Books Edition
DEWEY: 659.2
DEWEY edition: 21
Language: English
Number of pages: 290
Weight: 366g
Height: 142mm
Width: 216mm
Spine width: 21mm