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The Fashion Entrepreneur

The Fashion Entrepreneur A Definitive Guide to Building Your Brand

Hardback (10 Sep 2024)

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  • RRP 35,22€
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Publisher's Synopsis

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.

Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

About the Publisher

Laurence King Publishing

Established in London in 1991, Laurence King Publishing is now recognised as one of the world's leading publishers of books on the creative arts. Our books are acclaimed for their inventiveness, beautiful design and authoritative texts, as well as the care taken over their production. With approximately 40 staff members, we are based in Islington in London.

Book information

ISBN: 9781529428667
Publisher: Quercus Publishing
Imprint: Laurence King Publishing
Pub date:
DEWEY: 338.47687
DEWEY edition: 23
Language: English
Number of pages: 192
Weight: 576g
Height: 216mm
Width: 176mm
Spine width: 18mm