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The Experience Economy

The Experience Economy

Updated edition

Paperback (05 Jul 2011)

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Publisher's Synopsis

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

About the Publisher

Harvard Business Review Press

Harvard Business Publishing (HBP) was founded in 1994 as a not-for-profit, wholly-owned subsidiary of Harvard University, reporting into Harvard Business School. Our mission is to improve the practice of management in a changing world. This mission influences how we approach what we do here and what we believe is important.

Book information

ISBN: 9781422161975
Publisher: Harvard Business Review Press
Imprint: Harvard Business Review Press
Pub date:
Edition: Updated edition
DEWEY: 658.5
DEWEY edition: 23
Language: English
Number of pages: 400
Weight: 400g
Height: 209mm
Width: 137mm
Spine width: 28mm