Publisher's Synopsis
Did you know that 91% of online experiences begin with a search engine? If you're a digital marketer, search engine optimization (SEO) is one of the most powerful tools you have to increase brand awareness and attract attention.
However, SEO is difficult to master. Search engines like Google and Bing are constantly updating their criteria for what ranks highly. But with a few basic tips and techniques, you can ensure that your website is SEO-friendly and performs well in search results.
This Executive SEO Book will provide you with everything about SEO.
You'll Discover:
- Online marketing 101
- Personal advice for your business
- How to uncover money-making keywords
- Configuring WordPress for SEO success
- How to nail the technical elements
- How to win links
- A crash course in content marketing
- Social media account use
- SEO if you're a local business
- eCommerce SEO
- Google penalty diagnosis avoidance
- Why it's quicker to go white hat and not try to cheat Google
- more...
