Publisher's Synopsis
In an era marked by increasing profiteering and inequality, The Ethical Imperative offers a compelling alternative vision--one where companies champion the collective prosperity of employees, shareholders, and communities. Andrew C. M. Cooper, a distinguished executive, leverages over twenty academic studies and fifty years of research to challenge the status quo. He exposes the critical threat of public disengagement from businesses and institutions, urging a departure from outdated, profit-only models that harm corporations, consumers, and communities alike. You'll find: ● Five strategies you can employ to transform your organization into a beacon of trust and social responsibility ● Techniques for navigating the age of social media and creating an authentic brand ● Actionable tools to help your organization move beyond exclusively short-term profit-driven models of growth Packed with engaging stories, practical tools, and insights from a seasoned leader determined to revolutionize corporate culture, this book is an essential resource for business managers, executives, entrepreneurs, and anyone aspiring to infuse their commercial endeavors with ethical principles.
