Publisher's Synopsis
Unlock the value chain in mobile wireless communications through this insightful industry analysis. This is the complete decision-maker's guide to the U.S. wireless industry. Understand the key technologies in mobile wireless communications. Discover where the market opportunities and the financial risks are the greatest. Access to an updated analysis of industry growth, structure, market share, and profitability. Recognize the key business issues faced by carriers, infrastructure providers, device manufacturers, service providers, and customers. Learn the major hurdles in moving to new 2.5/3G technologies and offering new retail and business services. This is the complete, non-technical introduction to the U.S. wireless industry for every professional! This book delivers an up-to-the-minute, non-technical, business-focused analysis of the U.S. mobile wireless communications industry. Written by a leading industry strategist, it explains the underlying technologies with exceptional clarity and simplicity, and offers unmatched insight for non-technical professionals. In making his assessments, John P.;Burnham combines sophisticated market analysis with an insider's understanding of the industry's key competitive dynamics. The book offers end-to-end coverage of these issues, and more such as: voice, data, and paging carriers and their customers; infrastructure suppliers; device manufacturers including handsets, PDAs, pagers, and beyond; mobile Internet, Wireless ISPs (WISPs), Wireless ASPs (WASPs), new analyses of growth, market share, profitability, and industry structure for the different segments of the mobile wireless communications industry; mobile wireless data and 2.5 & 3G technologies: WAP, SMS, CDPD, i-Mode, GPRS, EDGE, W-CDMA, CDMA 2000 and more; location technologies, telmetry, and telematics; and new revenue generation approaches, business models, and applications. John P. Burnham puts the entire mobile/wireless industry in the palm of your hand. You'd normally pay thousands of dollars for this much expert information - if you could get it at all. Don't even think about making your next high-stakes mobile/wireless decision without this book!
