Publisher's Synopsis
This book is the first research work to discuss global Americanization from a historical view in China. Since the 20th century America has been in the leadership of world culture development because of its power and it keeps attempting to change subordinate cultures so as to Americanize them in the world. However, it's proved that Non-American culture grows stronger and stronger during the process of American and Non-American culture conflicts and the combinations based on the facts. Furthermore, it caters to the need of world development instead of being replaced by American culture.In historical perspective, the author traces the source of global Americanization, presents the challenges that American culture spread other cultures since the 20th century and provides the historical references and information to study China Americanizing issues. The book not only discloses the essence of hegemonism of American culture, but also deeply displays the diverse trend of world culture.
