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The Elements of Content Strategy

The Elements of Content Strategy

Paperback (07 Mar 2011)

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Publisher's Synopsis

Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.

Book information

ISBN: 9781952616518
Publisher: Shortridge Books
Imprint: A Book Apart
Pub date:
Language: English
Number of pages: 96
Weight: 159g
Height: 216mm
Width: 140mm
Spine width: 7mm