Publisher's Synopsis
In this groundbreaking work of economic theory, Robert Scott Moffat argues that traditional theories of political economy have overlooked the crucial role of consumption in shaping economic outcomes. Drawing on a wide range of examples from history and contemporary society, Moffat demonstrates the importance of understanding the dynamics of consumer behavior and the impact they have on the broader economy. This book will be essential reading for anyone interested in the intersection of economics, sociology, and psychology.
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