Publisher's Synopsis
The Economics of Cruise Ships is a comprehensive look at every aspect of the cruise ship industry. The book examines the industry's structure, economics and products, its management models, and the prospect of the industry's growth in one of the world's largest cruise ship markets, China. The first of its kind, The Economics of Cruise Ships is based on comprehensive research, detailed case studies, and original innovative ideas. The book will help readers understand the past and present of the cruise ship industry, the challenges it currently faces, and its future prospects. The Economics of Cruise Ships is a valuable resource for anyone affiliated with or an interest in the cruise ship industry.
Professor Liao Minsheng is vice president of Hainan Tropical Ocean University, China. He also holds leading positions in multiple academic organizations, including the China Pacific Society, the Key Laboratory of Island Tourism Resources Data Mining, the Hainan Free Trade Port Cruise and Yacht Research Base, among others.
