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The Dynamics of Advertising

The Dynamics of Advertising

1st edition

Paperback (17 Nov 2000)

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Publisher's Synopsis

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9789058230850
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
Edition: 1st edition
DEWEY: 659.1019
DEWEY edition: 22
Language: English
Number of pages: 296
Weight: 550g
Height: 234mm
Width: 156mm
Spine width: 25mm

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