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The Digitization of Business in China : Exploring the Transformation from Manufacturing to a Digital Service Hub

The Digitization of Business in China : Exploring the Transformation from Manufacturing to a Digital Service Hub - Palgrave Macmillan Asian Business Series

Paperback (11 Feb 2019)

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Publisher's Synopsis

One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.


About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9783030077136
Publisher: Springer International Publishing
Imprint: Palgrave Macmillan
Pub date:
Language: English
Number of pages: 276
Weight: 515g
Height: 222mm
Width: 141mm
Spine width: 33mm