Publisher's Synopsis
Eknath Easwaran's translation of The Dhammapadain paperback is the bestseller among comparable translations. A second edition was published in 2007.
Sales for Easwaran's "Classics of Indian Spirituality" series:The Bhagavad Gita - 235,000 units net, 33,400 units last year
The Upanishads - 110,000 units net, 14,400 units last year
The Dhammapada - 70,000 units net, 7,850 units last year
About Easwaran's The Dhammapada paperback
Sales and Market Share:
Sales of 7,000 per year
27% share of total US market for Dhammapada translations and commentaries
Sells twice as many as the second best-selling translation
What's special about this book:
Clear, accessible, reliable translation
Comprehensive, 85-page introduction gives an overview of the Buddha's teachings that is penetrating and clear
Introduction includes the story of the young Siddhartha and his heroic spiritual quest
Readers:
Academic courses, e.g. Philosophy, Asian Studies, Religious Studies
Yoga schools
Readers interested in philosophy, spirituality, Buddhism, Hinduism, religion
