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The Cultural Environment of International Business

The Cultural Environment of International Business

3rd Edition

Paperback (25 Jul 1991)

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Publisher's Synopsis

This text is an ideal supplement to any international business course. Vern Terpstra is a noted expert in international marketing and Kenneth David is an anthropologist. The experiences of both are brought together to help students understand cultural differences as they apply to business.

Book information

ISBN: 9780534985134
Publisher: International Thomson Publishing
Imprint: International Thomson Publishing
Pub date:
Edition: 3rd Edition
Language: English
Weight: 400g

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