Publisher's Synopsis
A brilliantly instructive treatise on the general characteristics and mental unity of a crowd, its sentiments and morality, ideas, reasoning power, imagination, opinions, and much more. A must-read volume not only for students of history, sociology, law and psychology, but for every politician, statesman, investor, and marketing manager. Newly designed and typeset in a modern 6-by-9-inch format by Waking Lion Press.
