The Complexity Turn : Cultural, Management, and Marketing Applications

The Complexity Turn : Cultural, Management, and Marketing Applications

Softcover reprint of the original 1st Edition 2017

Paperback (13 Jul 2018)

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Publisher's Synopsis

This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients-any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens-several recipes indicate high/low outcomes.

Book information

ISBN: 9783319836423
Publisher: Springer International Publishing
Imprint: Springer
Pub date:
Edition: Softcover reprint of the original 1st Edition 2017
Language: English
Number of pages: 254
Weight: 454g
Height: 235mm
Width: 155mm
Spine width: 15mm