Publisher's Synopsis
Most companies have to run conferences of one sort or another. It is essential that they are organized efficiently, create the desired effect, and are produced within a budget. Such events include sales conferences, press conferences, corporate and financial presentations, AGMS, road shows, product launches, special events, exhibitions, seminars, training packages, and teleconferences.;This handbook shows readers how to plan and produce a small event using in-house resources and how to choose and work constructively on a larger event using a professional production house. Chapters include planning, choosing a venue, creating the concept, writing a conference, design, technical facilities, producing the conference, special events and new conference techniques. The last section of the book contains a list of services and suppliers.
