The Challenge of International Business

The Challenge of International Business

Paperback (19 Jan 1994)

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Publisher's Synopsis

International companies are often hampered or limited in their drive for globalization by national constraints. This study explores key aspects of the problem, examining international strategic alliances and investment decisions, global logistics and the needs of the global consumer.

Book information

ISBN: 9780749411633
Publisher: Kogan Page
Imprint: Kogan Page
Pub date:
DEWEY: 338.88
DEWEY edition: 20
Language: English
Number of pages: 251
Weight: 411g
Height: 232mm
Width: 152mm