Publisher's Synopsis
You are about to be set a tough challenge. You are the financial director of Daisy House Limited. Head office needs to generate cash to buy out a small competitor, and Daisy House has been asked to contribute towards this acquisition by generating a positive cash flow of ú1 million ... in the next month. - - ItÆs your job - playing the part of financial director - to achieve your cash flow target. - - In accepting the challenge, working through the book, enlisting the help of your colleagues in Daisy House Limited, and choosing the tactics to use at each stage, you will learn how cash flow is controlled. Along the way, youÆll pick up positive or negative cash flow scores towards your ú1 million target. YouÆll also score points for good (and bad) business practice, so you can see just how close to the wind you have sailed. - - The Cash Flow Challenge offers you an enjoyable way to learn about cash flow. You make the decisions, learn from your mistakes and understand why cash is an organizationÆs lifeblood and how to manage it, and why every manager has a part to play. - - No accounting experience is necessary. YouÆre about to be the financial director of Daisy House Limited, whether youÆre really in personnel, sales, production, purchasing, computing or any other department. - - Are you up to the challenge?
