The Cambridge Handbook of Consumer Psychology

The Cambridge Handbook of Consumer Psychology - Cambridge Handbooks in Psychology

Second edition

Hardback (06 Apr 2023)

  • $212.55
Add to basket

Includes delivery to the United States

10+ copies available online - Usually dispatched within 2-3 weeks

Publisher's Synopsis

In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Book information

ISBN: 9781009243933
Publisher: Cambridge University Press
Imprint: Cambridge University Press
Pub date:
Edition: Second edition
DEWEY: 658.8342
DEWEY edition: 23
Language: English
Number of pages: 800
Weight: 1548g
Height: 182mm
Width: 261mm
Spine width: 38mm