Publisher's Synopsis
"A Coke You Don't Know" is a thought-provoking and insightful book that delves into the hidden history, cultural impact, and global influence of Coca-Cola, one of the world's most iconic brands. Far more than just a soft drink, Coca-Cola has shaped economies, politics, and social norms across the globe-often in ways that consumers are unaware of.
This book explores: The Secret Recipes & Controversial Ingredients - From its origins as a medicinal tonic to the mysteries of its formula. Coca-Cola's Role in War & Diplomacy - How the brand became a symbol of America, both praised and protested worldwide. Marketing & Mind Control - The psychological tactics behind Coke's advertising dominance. Health & Environmental Impacts - The soda's contribution to obesity, diabetes, and plastic pollution. Globalization & Local Resistance - How Coca-Cola infiltrated markets, sometimes clashing with cultural and ethical values. Reveals the untold stories behind the fizzy beverage, challenging readers to rethink their perceptions of this everyday drink. Whether you love it or hate it, after reading this book, you'll never look at a Coke the same way again.
