Publisher's Synopsis
Get the business casebook that scores on all levels! THE BUSINESS OF SPORTS: CASES AND TEXT ON STRATEGY AND MANAGEMENT shows you how off-the-field business interests change the dynamics of play. Cases include: cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. And after every case is a discussion section, so you'll know you're learning what you need to know for the test.
