Publisher's Synopsis
Globalisation requires cities to become competitive, and to do so cities must behave more like businesses. In the face of a major new phenomenon - the re-urbanisation of business - business engagement with cities has, since 2008, become more pronounced than at any point in the preceding 100 years.The Business of Cities explores these trends, discussing cities as emerging markets for firms, the re-urbanisation of business locations, the growth of "city building" as a newly globalising industry, the urbanisation of capital, cities as "test markets" for larger geographies and businesses adopting city brands and city marketing approaches. Using empirical evidence and case studies from 50 companies and cities around the world, this book offers critical insight into this new and rapidly evolving area of business and urban studies.With an experienced author team of Greg Clark, CBE, Tim Moonen and Emily Moir, this book uncovers new relationships between businesses and cities, which have much to learn from one another.
