The Business of Children's Entertainment - The Guilford Communication Series
Hardback (10 Feb 1998)
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For the past 20 years, toy manufacturers have subsidized the development of children's television programming. The result has been the increased commercialization of children's popular culture; the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing upon historical and economic data and case studies of the media marketplace, this book examines how children have been developed into both an audience and a consumer group.
Book information
ISBN: | 9781572302808 |
Publisher: | Guilford Publications |
Imprint: | The Guilford Press |
Pub date: | 10 Feb 1998 |
DEWEY: | 658.834083 |
DEWEY edition: | 21 |
Language: | English |
Number of pages: | 190 |
Weight: | 474g |
Height: | 241mm |
Width: | 165mm |
Spine width: | 20mm |