Publisher's Synopsis
In business and IT, you have to know your customer and understand how your company interacts with him or her. This is Business Relationship Management (BRM), and this book should be the Bible for managers on the mechanics of BRM.
Along with the history of BRM and its importance, we offer resources including bulleted lists, scorable quizzes, and checklists and templates (sections about what questions to ask relations, and why, are particularly good) that you can use right now to gauge any organization's suitability to BRM and determine how they need to change in order to get the most out of their systems.
Many CIOs today are using relationship management techniques to better integrate IT into the core business units. These skills are essential, as IT is expected to play a more prominent role in the direction of the business.
When a company matures and scales, it takes a different IT view, moving from reactive to predictive. The way to be successful is using relationship management techniques to further integrate IT into the business model.
Integrating IT into the core business unit does not occur overnight. Instead, that trust builds through a series of successful projects that shows IT can deliver value to the business. IT is rocket science, but, at the end of the day, it's also customer service, and Customer service is listening to the business and reacting accordingly.
Business and IT Alignment: A Business Relationship Management Workbook helps you to establish a framework for IT projects across the company and within individual business units, using relationship management practices and an investment and change management committee composed of top leaders to prioritize projects.
