The Business Game

This book could have been titled in many ways: My story, My life, My path... and a thousand other variations, all more or less similar, many already read and heard, typical of a certain publishing genre.Instead, it's called The Business Game. Because business and gambling - and the game of business - are the two key components of a story, mine, which I enjoyed replaying in these pages at its most prominent moments, thinking that it could be a useful and precious exercise for me and for those who would have wanted to read the book.Business and gambling, then."Game" in the deepest sense, the one that gives flavor to life: therefore, nothing to do with chance, but with the challenge, the new experience to face and, before that, to think and plan. This is what "playing" has meant to me: nothing more than indulging my creativity and the dream of working and earning thanks to my ideas.This is how a 20-year-old with an indefinite-term employment contract at Zara decided that he had grown tired of folding T-shirts all day and the time had indeed come to play the game, then play the role of protagonist in his life. Start selling online, open information channels on the web, better interpret the turning point of Social Networks, a formidable field of creative and professional opportunities ... these are just some of the choices that will lead to a boy who was harassed and who always got a 4 in English, to living in Miami, doing the job he loves, speaking three languages every day, surrounded by the love of his wife and one-year-old daughter.The diary of a winner, then? The truth behind the easy nicknames of "Mr. Instagram "or" Guru of Social Networks "? Perhaps, in part ... But more profoundly, The Business Game is the direct testimony of those who have lived and live believing in what they do and, above all, in what they can still do, always following Confucio's maxim: Do what you really love and you will not work a single day in your life