Publisher's Synopsis
The Business Communication Workbook: Skills and Strategies for the Working World is an interactive textbook that introduces students to the critical business communication skills they need to succeed in the working world. Filled to the brim with relevant readings and related activities, students are encouraged to study the ins and outs of successful business communication and then practice what they've learned.
The text is broken into four units: foundations, formats, preparing to apply for a job, and team work and presentations. In the first unit, students learn about networking, the 5 Cs of communication, and what constitutes effective writing. The second unit teaches students how to write successful letters, memos, and emails, as well as how to deliver bad news and conduct themselves in business meetings. Third, students learn how to effectively apply for a job, with lessons dedicated to LinkedIn, references and resumes, job application letters, and basic interview skills. The final unit provides information on working in teams, giving presentations, and assessing company social media.
Successfully combining readings on ways to improve business communication skills with engaging activities that help students put their knowledge to the test, The Business Communication Workbook: Skills and Strategies for the Working World is well suited for undergraduate courses in business communication and communication.
Emily Carlson Goenner earned her B.A. in English literature from St. Cloud State University and her M.A. in English literature from University of Nebraska, Lincoln. She is an instructor of business communications at St. Cloud State University. Her research interests include teaching effective writing, active learning in the classroom, and the scholarship of teaching and learning.
