Publisher's Synopsis
Trainers have to operate in a businesslike way: to recover their costs, to market their services proactively, and so on. This book explains the main ideas governing finance, strategy and marketing. By relating concepts like business planning, cash flow, breakeven analysis, pay back, SWOT analysis and the marketing mix to the training process it removes some of the mystery that surrounds them. The authors use a variety of methods to reinforce the learning, including exercises and activities. - - This is a book that bridges the gap between the practice of training and the realities of business. For the trainer determined to survive and flourish in todayÆs demanding climate, it will be invaluable.
