Paperback (23 Jan 1992)
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A book which deals with the increasing dominance of consumers over companies and countries and of the resultant melting away of national economic borders. The author provides insights into how companies can win in the new global marketplace as "insiders" in countries.
| ISBN: | 9780006376651 |
| Publisher: | Fontana |
| Imprint: | Fontana |
| Pub date: | 23 Jan 1992 |
| DEWEY: | 339 |
| DEWEY edition: | 20 |
| Number of pages: | 272 |
| Weight: | 175g |
| Height: | 198mm |
| Width: | 129mm |
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