2nd Edition
Paperback (19 Mar 1999)
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The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
| ISBN: | 9780631214854 |
| Publisher: | Wiley |
| Imprint: | Wiley Blackwell |
| Pub date: | 19 Mar 1999 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8003 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 320 |
| Weight: | 508g |
| Height: | 243mm |
| Width: | 172mm |
| Spine width: | 15mm |
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