Publisher's Synopsis
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
The Blackwell Encyclopedic Dictionary of Marketing
Paperback (19 Mar 1999)
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Book information
| ISBN: | 9780631214854 |
| Publisher: | Wiley |
| Imprint: | Wiley Blackwell |
| Pub date: | 19 Mar 1999 |
| DEWEY: | 658.8003 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 320 |
| Weight: | 508g |
| Height: | 243mm |
| Width: | 172mm |
| Spine width: | 15mm |
