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The Birth of Korean Cool

The Birth of Korean Cool How One Nation Is Conquering the World Through Pop Culture

Updated edition

Paperback (19 May 2025)

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Publisher's Synopsis

Hong recounts how South Korea vaulted itself into the 21st century, becoming a global leader in business, technology, education, and pop culture. Along the way we meet teachers, cultural critics, Michelin-starred chefs, pop music superstars, and government ministers in charge of creating boy bands with highly synchronised dance moves. The strict rigours of the Korean education system now lead to a society that works and plays hard - with a Ministry of Culture that churns out movies, TV dramas, pop bands, and video games exported the world over. The book reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock and roll could come to be known for its pop music and the smartphone. This revision features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the film Parasite, and Squid Game.

About the Publisher

Picador

Picador publishes outstanding international writing, fiction and non-fiction, in both hardback and paperback, and has numerous prize winners on its list. Picador has established a reputation for literary fiction with a broad commercial appeal, groundbreaking non-fiction, (particularly, reportage, literary biography and memoir) and a formidable poetry list, which has consistently won many of the major prizes.

Book information

ISBN: 9781250353276
Publisher: Picador
Imprint: Picador
Pub date:
Edition: Updated edition
DEWEY: 306.095195
DEWEY edition: 23
Language: English
Number of pages: 352
Weight: 302g
Height: 135mm
Width: 210mm
Spine width: 25mm