Publisher's Synopsis
Award-winning psychologist Ron Friedman, Ph.D. uses the latest research from the fields of psychology, economics, neurobiology, marketing, and evolutionary anthropology to reveal what really makes us successful at work. Integrating powerful stories and cutting edge science, Friedman explains how companies-and every one of the people working in them, from the front lines to the corner office-can leverage proven psychological techniques that naturally lead to smarter thinking, greater innovation, and stronger productivity.
