Publisher's Synopsis
THE BASICS OF MEDIA RESEARCH provides an applied approach to research in mass communication with contemporary examples from media and market research and expanded coverage of focus groups and online methods of data collection.
The Basics of Media Research
Paperback (31 Jan 2014)
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Book information
| ISBN: | 9780495003564 |
| Publisher: | Cengage Learning |
| Imprint: | Wadsworth |
| Pub date: | 31 Jan 2014 |
| DEWEY: | 302.23072 |
| DEWEY edition: | 23 |
| Number of pages: | 496 |
| Weight: | 1700g |
| Height: | 246mm |
| Width: | 189mm |
| Spine width: | 20mm |
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