Publisher's Synopsis
Are you ready to dominate your market, accurately project your outcomes, and see returns you can bank on? The B2B Marketing Revolution(TM): A Battle Plan for Guaranteed Outcomes is the playbook that middle-market B2B CEOs and marketing leaders have been waiting for. Backed by a groundbreaking research study of more than 400 middle-market B2B executives, this book offers time-tested best practices, indispensable KPIs for benchmarking, insights on where your dollars are best spent, and, above all, the proven 12 BattlesTM Framework for generating guaranteed marketing outcomes. The B2B Marketing Revolution(TM) is a battle-hardened approach to shaking up the status quo and becoming an outcomes-first marketing leader!
