Publisher's Synopsis
Offering straightforward and practical advice, this is the small business owner's key to securing a place in an increasingly competitive market. With sample retail and service business marketing plans, you'll learn how to: develop a quick and effective marketing strategy; identify and target your most profitable prospects; distinguish your business from the competition; develop a pricing strategy that maximizes profits; and create a sales plan that yields results.;Fully adapted from the US bestseller by an Australian small business expert, this second edition has been specially tailored for Australian small business owners and is geared to helping them develop a comprehensive and focused marketing strategy using a step-by-step worksheet approach.
