Publisher's Synopsis
This text aims to help the reader understand how to effectively give and get attention, one of the biggest commodities in the new economy.
About the Publisher
Harvard Business Publishing (HBP) was founded in 1994 as a not-for-profit, wholly-owned subsidiary of Harvard University, reporting into Harvard Business School. Our mission is to improve the practice of management in a changing world. This mission influences how we approach what we do here and what we believe is important.
