Publisher's Synopsis
It' s not an exaggeration to say that the world is in love with all things Japanese, not least Japanese design, cuisine, lifestyle and culture. There is something wondrous - and at the same time a little mysterious - about how the Japanese do these things so well. The Atomi Way offers an invaluable inside look at what goes into Japan' s " secret recipe" . It is written by Andrew Tan, who started the atomi brand with his wife, and which has been bringing the best of Japan-made design to Singapore and the wider world of discerning consumers since 2009. The marriage of two cultures, and Andrew' s experiences as a " son-in-law of Japan" make them an ideal guide to this fascinating exploration. Topics covered in the book include the beauty of Japanese design, the consumer mindset of the Japanese, the business culture of Japanese organisations, and even the life of a Singapore-Japanese family. Discover quirky parts of Japan, the philosophy underpinning Japanese aesthetics, the mindfulness of Japanese business culture, Japan' s education system, and more. For admirers of Japan' s unique culture, this book is a delightful and illuminating read
