Publisher's Synopsis
This book demonstrates how to apply the winning art of military leadership to business, while maintaining absolute integrity. Retired Major General William A. Cohen demonstrates the leadership application of remarkable civilian leaders such as director Steven Spielberg, former Intel CEO Andy Grove, and Starbucks CEO Howard Schulz , Mary Kay of May Kay Cosmetics and many others as uncovered from military leadership from ancient times until today. Covers how to use the power of leadership as well how to attract followership, how to use direct and indirect influence tactics, building your organization, building high morale and Esprit de Corps, coaching, motivating , taking charge in crisis situations, developing your charisma, problem solving and decision making and a lot more. Recommended by many CEOs of well-known corporations as well of heads and commanders of our military services. The essential book for practicing and applying good leadership and the art of the leader.
