Publisher's Synopsis
Social media expert Peg Fitzpatrick offers a guide tailored specifically for small business owners. Recognising that social media isn't a one-size-fits-all tool, she provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting.
