Publisher's Synopsis
Back-of-the-Book Summary: Unlock the secrets of human behavior to turbocharge your business success. The Art and Science of Persuasion delves into the psychology driving consumer decisions and sales strategies. Explore six compelling principles-reciprocity, commitment, social proof, liking, authority, and scarcity-learn to apply them ethically across marketing, sales, leadership, and customer service. Adapt to rapid technological shifts and global cultural differences to stay ahead. Empower yourself with ethical persuasion techniques and self-influence methods to crush personal and professional goals. Transform your business by transforming minds.
