Publisher's Synopsis
THE NEXT GENERATION OF MUSIC BUSINESS BOOKS IS HERE! Karhumaa's seventh book introduces artist management from an unprecedented perspective. Modern artist management can be divided into three compartments. When these are presented to you and reflected onto a transparent wall, you see things from a manager's point of view. Through this, you'll see the four audiences of the music industry. This is the scene, the areas of action, where all of this takes place. This framework has been developed for today's rapidly evolving world. It travels with you everywhere. Whatever you need to do, invest in understanding this framework and start taking action. This book teaches you how to utilize it. Modern artist management is increasingly taking place in the digital realm and resembles screenwriting.
