The Art of Immersion

The Art of Immersion How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

New Edition

Paperback (13 Mar 2012)

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Publisher's Synopsis

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate-as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

Book information

ISBN: 9780393341256
Publisher: W. W. Norton & Company
Imprint: W.W. Norton and Company
Pub date:
Edition: New Edition
DEWEY: 306.4802854678
DEWEY edition: 23
Language: English
Number of pages: 354
Weight: 310g
Height: 142mm
Width: 210mm
Spine width: 24mm