The Art of Choosing

The Art of Choosing

Paperback (07 Apr 2011)

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Synopsis

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.

'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT

About the Publisher

Abacus

Abacus

Abacus is home to some of the world?s most renowned authors, including Donna Tartt, Gore Vidal, Jane Gardam, Primo Levi and Beryl Bainbridge. In 2013, we celebrated our 40th anniversary with the reissue of 18 of our classic books ? a wonderfully diverse collection ranging from Douglas Coupland?s Generation X and Iain Banks? The Wasp Factory, to Tom Holland?s Rubicon and Alexander McCall Smith?s The No. 1 Ladies Detective Agency. Originally a non-fiction list with something of an ecological flavour, Abacus has evolved over the years to become one of the most renowned homes for quality fiction and non-fiction, and one with a particularly strong tradition in bestselling memoirs, notably Nelson Mandela's Long Walk to Freedom and historian William Woodruff's double No. 1 bestsellers The Road to Nab End and Beyond Nab End. Our non-fiction publishing grew further with the publication of books by some of the most influential writers in their fields, such as Tim Harford, Gillian Tett and Tom Holland, and our fiction publishing continues to go from strength to strength, driven by a new generation of novelists like Kevin Maher and A. D. Miller, who sit alongside global bestsellers like Anita Shreve and Candace Bushnell.

Book information

ISBN: 9780349121420
Publisher: Little, Brown
Imprint: Abacus
Pub date:
DEWEY: 153.83
DEWEY edition: 22
Language: English
Number of pages: 336
Weight: 248g
Height: 167mm
Width: 197mm
Spine width: 23mm