Publisher's Synopsis
THE ANTIRACIST BUSINESS BOOK is the business book for the modern world. Trudi Lebrón has spent the last decade working as a DEI and impact coach for businesses, non-profits, and entrepreneurs. And what she learned over that time was that making a lasting change wasn't about fixing old systems; it was about building a new one. In this seminal work, Trudi lays out a plan for all businesses, leaders, entrepreneurs, and coaches to remix business, so that equity and impact become synonymous with profit and power. Trudi provides lessons on understanding the long-term impacts of living in a hyper-capitalist, post-colonial world (aka White People Sh*t) and an examination of the way we have viewed wealth (whether as an obsession or an obscenity). She will compel business owners and leaders to rethink how they do business. Trudi shares ways to create an antiracist business in a capitalist system, showing readers: How to make the shift from toxic capitalism to justice-based commerce - Trudi has spent years working with corporate leaders, online entrepreneurs, and mid-level managers on understanding how to build profitable businesses based on ethical transparency, justice-based leadership, and equitable business practices. She explains how justice can be found in a system that places profit above all else, re-imagining our economic systems not just in theory but in practice. How to move from the streets to the suites ("-isms" in business) - Trudi identifies the new form of leadership, which isn't from above but is built from the trust, creativity, and community usually found in the streets. As younger generations demand a new world order, the old one is dying and is being replaced with something remarkably more dynamic, equitable, and wealth-generating for all. How to make friends with money - This is for all you activists in the back row. Money is not the devil. In fact, without embracing and creating wealth generation, antiracism will always struggle at the corners of the conversation. In this work, Trudi will help readers heal their business journey, inviting them to redefine and re-envision their relationship to wealth. Unlike any other book on the market, THE ANTIRACIST BUSINESS BOOK takes an antiracist perspective. It applies it to how we are doing business-at the top, in the middle, and at the bottom, offering tools for advancement in how we work, earn, and lead. The wisdom inside this timely and essential book advocates for a new order of business that creates transparency, opportunity, and disruption. Businesses can no longer be successful while operating as tools of the status quo.
